nevaly (styled with lowercase n, so all good) is a talent agency based in Berlin that works with content creators and influencers whose main focus is gaming and internet culture.
Brand Identity Design
2018 - 2020
Create brand identity for a talent agency that needs to appeal and establish trust with companies from a corporate and serious side of the spectrum, while still maintaining its playfulness and cultural relevance to speak to gaming audiences that operate on a completely opposing side of that same spectrum.
Maintaining fine visual balance between reserved and playful appearance by using simple shapes that serve as unified containers for animations and vibrant colors to seamlessly move between playful and serious moods that are required for different use cases.
Due to an ever-evolving nature of agency business, when I joined the company as the Creative Strategist and Designer, I picked up the re-branding task for a third time since the company was established, so both ends of the playful-serious spectrum has been already tested out in previous brand iterations.
From a strategic point of view, I knew that designing a flexible yet recognizable branding system was the key to help nevaly get its message to potential clients as well as to potential content creators that we had an interest to sign.
A versatile visual branding system that serves as a foundation that highlights any type of content that is paired with it, while still making the viewer know that it is nevaly branded.
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